Raise a glass! It's the 100th anniversary of Prohibition.

On January 16, 1920, the 18th Amendment went into effect, outlawing the sale of alcoholic beverages in the United States and ushering in an age of rebellion.

By Enric Ucelay-Da Cal
Published 16 Jan 2020, 14:52 GMT
Photograph by Photoquest/Getty Images

On January 16, 1920, brewing and selling alcoholic beverages became illegal in the United States as the 18th Amendment to the Constitution went into effect. This “noble experiment,” as described by its backers, was celebrated by temperance advocates across the country. Before a crowd of 10,000 people, popular evangelist Billy Sunday (a former baseball player) said: “Tonight, one minute after midnight, a new nation will be born … An era of clear ideas and good manners begins. The slums will soon be a thing of the past. Prisons and reformatories will be emptied; we will transform them into attics and factories. Again, all men will walk straight, all women will smile, all children will laugh. The gates of hell have closed forever.”

Prohibition would last for more than a decade, but the “new nation” promised by Sunday and others like him never arrived.

(Humanity's 9,000-year love affair with booze.)

Temperance and teetotalers

Representative Andrew J. Volstead was the driving force behind prohibition and the 18th Amendment to the Constitution.
Photograph by Library of Congress/Getty Images

The 18th Amendment was ratified in January 1919, and it banned the “manufacture, sale, or transportation of intoxicating liquors” as well as their importation and exportation through the then 48 states. Several months later, Congress passed the Volstead Act to cover other alcoholic beverages, including beer and wine. The Volstead Act also allowed for a few exceptions, such as medicinal usage and use in sacred rites. Possession and drinking were still legal since the law targeted those who supplied liquor, not those who consumed it.

Prohibition’s history stretches back into the 19th century when religious groups and social organisations, such as the American Temperance Society, fought against the “scourge of alcohol” and drunkenness. In the 1850s Maine and other states experimented with laws banning alcohol, but local opposition brought about their eventual reversal.

(Meet the female sheriff who lead a Kentucky town through Prohibition.)

Women singing hymns at the door to a saloon, praying for the conversion of drinkers, in an illustration from 1900.
Photograph by Bettmann/Getty Images

Women’s groups played a significant role. Activists argued that drink fuelled violence in the home as drunken husbands would beat their wives and children. Temperance advocates argued that alcohol abuse caused poverty. In the 1870s the Woman’s Christian Temperance Union (WCTU) launched a major campaign to prohibit alcohol in support of the crusade mounted by the Prohibition Party, founded in 1869. Teetotalers, a 19th-century term for people who abstained from all alcohol, even made it to the White House. President Rutherford B. Hayes and his wife Lucy did not drink alcohol nor would they serve it.

In the 1890s this campaigning effort was boosted by a well-organized lobbying group, the Anti-Saloon League (ASL). Some employed prayers against the dens of alcoholic damnation, while others attacked them physically, such as the activist Carry Nation, who was notorious for using a hatchet to vandalise bars in the 1900s.

Calls for a “dry” America continued into the 1910s. World War I brought gains for them when Congress approved a ban on alcohol for the duration of the war. They continued to pressure Congress for a prohibition amendment. Legislation was approved by both houses of Congress, and in January 1919, it was ratified after three-fourths of the states had passed it. It would go into effect in January 1920. Wayne Wheeler of the ASL worked with Representative Andrew Volstead to write the Volstead Act (formally known as the National Prohibition Act), which outlined how the new amendment would be applied and enforced.

(Read now: The highs and lows of hard apple cider history.)

Rumrunners and bootleggers

Public fascination with gangsters and molls inspired Hollywood to create big-screen versions of real-life violence in the early 1930s: Little Caesar (1931), starring Edward G. Robinson; The Public Enemy (1931), with James Cagney; and Scarface (1932), with Paul Muni starring as a fictionalised version of Al Capone.
Photograph by United Artists, Album

Criminals looked at the new law and saw an opportunity for profit. The United States was surrounded by nations that made spirits: Canada had whisky, and the Caribbean had rum. To sneak alcohol into the U.S. market, all a bootlegger needed was money, transportation, and muscle. Thousands of "thirsty" American customers would pay higher prices for booze, so potential profits were massive.

Bootleggers operated in cities across the United States. In Detroit the Purple Gang controlled local distribution coming in from Canada. In New York Italian immigrants formed the Five Families and kept the city “wet.” Charles “Lucky” Luciano became New York’s top bootlegger by working with boss Arnold Rothstein and gangsters like Dutch Schultz.

In Chicago Al “Scarface” Capone and Johnny Torrio formed “The Outfit” to control liquor distribution in the city. Capone grew rich off of crime: Some sources put his estimated annual income as high as £45 million. As operations expanded and became more complex, gangsters began to organise. They hired more people: lawyers, brewers, boat captains, and truckers. They purchased defunct breweries and began cooking up their own “hooch” for sale.

Crime families initially limited activity to their local area, but rivalries and conflict soon broke out as they sought to expand. Rivalries often resulted in violence: shootings, bombings, and murders. Capone’s taste for violence was notorious, and he consolidated control over bootlegging in Chicago by killing his enemies.

The most famous incident associated with him was the St. Valentine’s Day Massacre in February 1929. Seven men in the Irish mob were shot in a garage on Chicago’s North Side. Many believe Capone ordered the murders to eliminate his rival Bugs Moran.

Speakeasies and gin joints

Customers looking for alcohol would go to underground businesses called speakeasies or gin joints. In the city of New York alone, 15,000 saloons existed in 1920 prior to Prohibition. After the law’s passage, the number increased dramatically. Exact counts vary, but historians put the number anywhere between 32,000 and 100,000 establishments. Some were modest places that sold cheap booze, while others were stylish nightclubs that featured cocktails, jazz music, and dancing.

(During prohibition, nightlife thrived at these clubs.)

Fuelled by bootleg alcohol, the 1920s became known as the Jazz Age, a term coined by F. Scott Fitzgerald, author of The Great Gatsby (1925). During this time, women were enjoying greater freedoms, in part because they achieved the right to vote in 1920. They shook off older social conventions and embraced speakeasy culture not only by drinking cocktails but also by defying social conventions. Nicknamed “flappers,” they bobbed their hair, wore shorter, loose-fitting dresses, smoked cigarettes, and danced.

The first truck loaded with beer crosses the threshold of New York City’s Ruppert Brewery following the end of Prohibition on December 5, 1933.
Photograph by Ullstein Bild/Getty Images

In New York City three women— Texas Guinan, Helen Morgan and Belle Livingstone—ran some of the city’s swankiest nightclubs where men and women could mingle and drink in the nightlife during the 1920s to early ’30s. Celebrities such as Babe Ruth, Charles Lindbergh, Charlie Chaplin, Rudolph Valentino, and Clara Bow were often spotted at establishments like these.

A new amendment

Crime syndicates had grown and gained power by corrupting local authorities. Attempts to thwart bootleggers proved futile, and public opinion, especially in cities, turned against Prohibition. By 1927 it was plain to see that the “noble experiment” was a disaster. To end Prohibition would take nothing short of an amendment.

Change came after the 1932 presidential election when Franklin D. Roosevelt won a landslide victory against sitting president Herbert Hoover. In February 1933 both houses of Congress passed drafts of the 21st Amendment and sent it to the states for ratification. It was quickly ratified by December that same year. The 21st Amendment repealed the 18th, ending the noble experiment.

Ending Prohibition yielded good things for the government, which benefited from tax revenue on alcohol that helped combat the Great Depression plaguing the nation. Pop culture seemed to echo the sentiment as songs like “Happy Days Are Here Again” and “Cocktails for Two” rang out and bubbled to everyone’s lips.

(Related: Where to experience the illicit allure of prohibition today.)


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