Partner Content: COOLROOMS Atocha

COOLROOMS Atocha is a new concept of luxury hotel with 35 spacious rooms in a 19th-century palace in the heart of Madrid.

Friday, May 31, 2019,
Room inside hotel
Photograph by COOLROOMS Atocha

COOLROOMS Atocha is a new concept of luxury hotel with 35 spacious rooms in a 19th-century palace in the heart of Madrid. Its privileged location in the Barrio de las Letras is unbeatable — close to the Prado Museum, the majestic Plaza Mayor and the bustling thoroughfare of Gran Vía, COOLROOMS Atocha is also just a stone’s throw from the Sociedad Cervantina, where the first edition of Don Quijote was printed.

The art of giving visitors a warm welcome, and the exceptional level of service offered, are implicit in the culture of COOLROOMS Atocha, where guests can expect perfection at every turn.

Palatial abut cosmopolitan, COOLROOMS Atocha is full of ornate details, including a spectacular entrance guarded by the figure of Hermes. It’s a nod to the success and triumph of the building’s former owner, the High Official of the Overseas Ministry and Knight of the Order of Carlos III. The old carriage pass, with spectacularly high ceilings, leads directly to a secret garden with a small pool, and the grand staircase is also considered an Asset of Cultural Interest.

Its elegant rooms are unusually spacious for Madrid and are bathed in natural light. Designed to straddle the boundary between the classic and the contemporary, rooms include two Coolsuites, which come with their own private rooftop terrace and outdoor Jacuzzi.

Food is overseen by Joseba Guijarro, an acclaimed chef with a Michelin star to his name, who offers a contemporary take on much-loved home-style cooking. El 34 pinchos bar evokes the concept of its famous sister restaurant, Casa Lita, in Santander, and serves a varied collection of small bites using the best fresh produce. The lounge bar is also the perfect spot for an evening tipple before heading out to soak up the atmosphere of the Spanish capital.

What’s more is that COOLROOMS Atocha offers a variety of unforgettable experiences for its guests, such as Harley Davidson tours around Madrid, photography courses in the city’s most photogenic spots, yoga sessions and mindfulness in the hotel garden and even VIP programmes for the Madrid Open or Mercedes Benz Fashion Week.


A COOL Cocktail with some of COOLROOMS Atocha’s famous pinchos in the Secret Pool Garden



• Five Deluxe rooms
• Eight Premium rooms
• 10 Junior suites
• Seven suites
• Three Master Suites
• Two Cool Suites
• Secret Pool Garden
• El 34 pinchos restaurant
• El 34 lounge-bar
• El 34 terrace-restaurant


T: +34 91 088 7780


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